New English Paper The Word

Just received a copy of the new English Language Newspaper calle the Word.
On reading the first page an Editorial statement saying they will concentrate on topical subjects and that they have a responsibility to provide reliable,trustworthy and honest services throught there advertisers.
Well I thought what a refreshing change then when I looked through the paper Iberswitch seems to crop up a lot of times so I thought lets count well in a 39 page paper call it 41 with front and back cover Iberswitch was mentioned 15 times either in full page adverts or articles overing cheap electric telephone and tv packages ICP switches.Well I have nothing against them but I would have thought the paper should be called Iberswitch Word.Nothing like getting a lot of advertising in